Pick. Click. Give. Reaches New Heights
excerpted from a letter from Dennis McMillian to Foraker Partners:
Pick.Click.Give. kicked off during one of the most disastrous holiday sales seasons in recent memory. And while it is too early to announce a total, in our first effort to ask Alaskans to Pick.Click.Give., more than one-percent of all individuals who filed for their PFD online opted to support a nonprofit of their choice. Based on other campaigns that primarily use PSAs to raise money, response of potential donors to the Pick. Click. Give. campaign is at least ten times the average expected from similar campaigns.
The PFD Charitable Contributions Program has already secured the second largest number of potential annual individual donors for any campaign in the state in its first year!
Social media has been part of the overall strategy to reach out to Alaskans to make them aware of the new way they can give to Alaska nonprofits via their online PFD application form.
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