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15 tips for getting the most from your PCG opportunity
- Check out the tool kits and resources on this site.
- Let your stakeholders know about the website so they can feel confident about the program and their donations.
- Make a plan to communicate with your existing donors and stakeholders about your listing on the PFD online application.
- Highlight the opportunity for your donors to give online if you have never had the option before now.
- Highlight the opportunity for your donors to extend their gifts and give “a little extra” through their PFD.
- Encourage your donors to let you know they have picked your organization for their gift so you can thank them and connect them to your mission throughout the year.
- Commit your organization to recognition and stewardship of all your donors.
- Create meaningful long-term opportunities for transparency and communication with your donors.
- Download the ad template and use it in your newsletter, website and postcards to each of your stakeholders.
- Add the Pick.Click.Give. logo and website to your email signature.
- Create a positive buzz about the statewide media campaign that will begin in December.
- Celebrate the opportunity that now all Alaskans who file online can give to the organizations they choose.
- Collaborate with organizations in your community that are on the list to buy local media space and split the cost. It’s a great way to highlight all the nonprofits in your area that are part of Pick.Click.Give. – and share the promotional costs.
- Attend a free training on the Pick.Click.Give program. Sign-up at www.forakergroup.org.
- Post the PCG calendar to track your promotional activities.
Downloads
(69 KB) |
PCG Calendar
Use this calendar to help plan your promotional activities. Note the 15 tips to help you get started. |
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