Pick Click Give

pickclickgive.org

Facebook Twitter Youtube Pinterst
Nonprofit Central
Nonprofit Central is a resource for organizations participating in the Pick.Click.Give. (PCG) program. If you are prospective organization, please see our eligibility requirements and FAQ for Nonprofits page. If you are a returning participant organization, please see the Online Toolkit and upcoming trainings.

Toolkit FAQs Update PCG Profile

All nonprofit organizations wishing to apply to Pick.Click.Give. must submit an application by March 31 the year prior to the Pick.Click.Give. cycle in question. For example, if you wish to participate in the 2019 Pick.Click.Give. cycle, you must submit your application and payment no later than March 31, 2018.

Webinar Recordings (2017-2018 Cycle)

August 21: Welcome To Pick.Click.Give.
August 24: Welcome Back to Pick.Click.Give.
September 8: Cultivating Donors For Pick.Click.Give. & Beyond
September 13: Connecting With Donors Through Storytelling
September 25: Rally Your Team – The Board’s Role In Recognizing Donors
October 17: Maximizing Your Online & Social Media Efforts
November 1: You Have Your List Of Donors, Now What?

Upcoming Trainings (2017-2018 Cycle)

There are no additional trainings scheduled for 2017. For more insights, check out the webinar recordings listed above or look through the Campaign Documentlisted in the toolkit.

Pick.Click.Give. Toolkit

Welcome to the Pick.Click.Give. toolkit. We encourage you to use these resources to promote PCG to your stakeholders and donors in a way that’s appropriate for your organization. We update this site regularly so check in for the latest PCG branded materials.

Contact Sofia Fouquet, Pick.Click.Give. Program Manager, on her direct line at (907) 249-6616 or email her at info@pickclickgive.org.

Tips

  1. Incorporate our toolkit items into your marketing plan
  2. Share the toolkit with your team and stakeholders to better utilize existing materials
  3. Synchronize your marketing plan with our calendar to gain additional weight to your own efforts
  4. Download our templates and tailor them with your own messaging
  5. Communicate how easy it is to donate online in your marketing materials
  6. Encourage donor stewardship with your marketing materials
  7. Engage with donors and shareholders by sharing PCG digital assets on social media
  8. Add the Click.Give. logo to your website and use our PCG email signature
  9. Share media placement and marketing costs by partnering with other nonprofits (contact sfouquet@alaskacf.org for more information)
  10. Stay up to date by following the PCG nonprofit newsletter. Click here to sign up if you aren’t already.

Logos & Digital Files

The 2017 Toolkit includes a collection of Pick.Click.Give. logos and digital files that you can use for promotional purposes. Read the Logo Guidelines for best practices.  Click the images below to download a collection of images.

Campaign Documents

The included campaign documents are a series of documents with instructions and best practices to help organization prepare and deliver a successful PCG campaign. Download a document below.

Printable Files

The below files are ready-to-print and ready-to-personalize. Add your logo or use them as-is for a successful Pick.Click.Give. campaign. Download the documents below.

Frequently Asked Questions

Thank you for being a part of Pick.Click.Give. This innovative program allows your organization to develop unrestricted funds from donors across the state, while engaging with new and returning donors. Participation in Pick.Click.Give. should be used for more than collecting donations; this is your opportunity to connect with Alaskans across the state to develop first-time donors into ongoing supporters of your organization.

Please see the following frequently asked questions in the following areas: Program Administration, Eligibility Requirements, Program Expectations, and Distribution Timelines.

Program Administration

While The Alaska Community Foundation manages and directs the Pick.Click.Give. program, several other partner organizations are vital to its ongoing success:

  • The Alaska State Department of Revenue administers the program on behalf of the Department of Revenue and makes PFD online giving possible.
  • United Way of Anchorage (www.liveunitedanchorage.org) qualifies eligible organizations and disburses the donations to the organizations chosen by the donor.
  • The Foraker Group (www.forakergroup.org) manages outreach to the Alaska nonprofit community, including support via phone, internet, mail, email and training sessions.
  • Rasmuson Foundation (www.rasmuson.org), along with other private and institutional funders, promotes a statewide media and communications campaign that encourages Alaskans to give through Pick.Click.Give.
Starting in 2015, 7% of donations collected by nonprofit organizations were designated by the legislature to be used fund the Pick.Click.Give. program. These fees contribute to the sustainability of the program while making it possible for smaller and more remote nonprofit organizations to benefit from the marketing campaign.  The fee covers the cost for the statewide program marketing, nonprofit tools and resources, and minimal program marketing.

During the summer of 2013, participating nonprofit organizations were surveyed and the overwhelming majority or nonprofit organizations stated that statewide coordination was essential to their own PCG success, and assessing a fee to organizations as a percentage of funds raised was the most fair and equitable method. In 2014, the Alaska State Legislature ratified this concept and it became a permanent part of the program. These fees are collected by the PFD Division and transferred to The Alaska Community Foundation to help support the statewide campaign, provide support to the participating nonprofit organizations, and administer the program.

Donors will be credited for 100% of their tax-deductible contribution, and the 7% fee is assessed at the aggregate level, allowing nonprofit organizations to participate in the statewide marketing campaign while minimizing the administrative costs otherwise associated with fundraising. For an example, if a nonprofit organization receives contributions from hundreds of donors, they only need to process a single transaction instead of managing each check individually.

Yes.  Go to http://www.pfd.state.ak.us/  and select the green “Add or Change Your Pick.Click.Give. Donation” button.

You will be prompted to enter your name, social security number and date of birth. Once you click “Enter,” your PFD application details will show your PCG charitable contributions to date and provide a button to “change” your contributions. Follow the prompts to add new donations. As long as the applicant has applied for their PFD online by March 31, additions, withdrawals, or adjustments may be made until August 31.

The formal receipt comes directly from the state. The PFD Division sends filers a Form 1099-MISC upon payment of the dividend. This is the official tax receipt. The Form 1099-MISC will list the amount of each donation made through Pick.Click.Give., and will be delivered via email for those who request direct deposit. The Form 1099-MISC will be printed on the stub for those who request a printed check. If donors choose to release their name to the nonprofit organizations that received the donation, the nonprofit organizations should send a thank you to the donor, but not send a receipt. This acknowledgment is best practice for donor retention but is not the official receipt.

Eligibility Requirements

Click here for the application.  Applications for participation in 2019 will open in February 1, 2018 and close on March 31, 2018. Applications, payment, and required documentation received or postmarked after March 31 will not be accepted. Once you complete the online application, a copy of your certification signatures together with the supporting documents and a nonrefundable fee of $250 must be mailed no later than March 31 to: Pick.Click.Give., 701 W. 8th Avenue, Suite 230 Anchorage, AK 99501.
Yes, you must reapply each year of the program.
There is a nonrefundable $250 application fee. The fee was established to cover the PFD Division’s administrative and other costs. The $250 nonrefundable fee must be paid by check or money order payable to the State of Alaska.
In order to be eligible for the program, each Alaska 501(c)3 organization must certify that it meets certain requirements established in the program requirements.

All qualifying organizations must:

  • Identify as a charitable organization, educational organization, or community foundation
  • Officially apply for program inclusion no later than March 31 before the qualifying year
  • Have qualified for tax exempt status under 26 U.S. Code 501(c)3 (Internal Revenue Code) as a charitable or educational organization during the two calendar years that immediately precede the year the application is filed (this means you must have achieved 501(c)3 status on or before December 31, 2016 to qualify for entrance into the 2019 program.)
  • Unless federally exempt, have a current Internal Revenue Service Form 990 on file with the IRS, or, if the IRS has granted a filing extension for the current year, have on file that form for the immediately preceding year
  • Be directed by a voluntary board of directors or local advisory board whose majority of members are residents of the state of Alaska
  • Have provided in-state aid or services during the two calendar years that immediately precede the year the application is filed
  • Have received at least $100,000 or 5% of its total annual receipts (whichever is less) from charitable contributions. Please note: federal or state grants do not count towards charitable contributions
  • Have completed and provided a financial audit with an unqualified opinion conducted by an independent certified public accountant for the fiscal year to which the IRS Form 990 requires This requirement applies only to organizations whose total annual budget exceeds $500,000 during the fiscal year to which the IRS Form 990 applies.
  • Not make grants or contributions to an organization that is exempt from taxation under 26 U.S. Code 501(c)4 or 501(c)6
Any applying organization must also provide the following specific documentation:

  • Completed Pick.Click.Give. application form
  • Copy of IRS Form 990 (one of three versions required by the IRS depending on size- 990, 990-EZ, or 990-N) for the previous fiscal or calendar year
  • IRS 501(c)3 tax exempt letter of notification
  • Audited financial statement (most recent, published, audited financial statements complete with auditor’s opinion letter if your organization’s annual budget exceeds $500,000)

If your organization is not required to file an IRS form 990, 990-EZ, or 990-N you must provide the most recently completed and current version of the form you are required or elected to file. The chart below will help you determine the information you must provide with your application.

Fiscal Year End
12/31/2016 9/30/2016 6/30/2016 3/31/2016
IRS Form 990 Year (Upper right corner): 2016 2015 2015 2015
990, 990EZ or 990N Filing Date: 5/15/2017 2/15/2017 11/15/2016 8/15/2016
Maximum Filing Date Extension: N/A 8/15/2017 5/15/2017 2/15/2017
IRS Form 990 Year
(Upper Right Corner)
Acceptable for PCG Application
2016 990 2015 990 2015 990 2015 990
OR OR OR OR
2015 990 2014 990 2014 990 2014 990
Plus IRS approved filing extension if past filing date Plus IRS approved filing extension Plus IRS approved filing extension

Examples of ways to use this chart:

  • If your organization ended its last fiscal year on 12/31/2016, you may submit either your 2016 or your 2015 990 form with your PCG application.
  • If your organization ended its last fiscal year on 9/30/2016, and you file your PCG application after 2/15/17, you may submit either your 2016 or 2015 990 form AND a copy of the IRS approved filing extension.
  • If your organization ended its last fiscal year on 6/30/2016, you may submit either your 2016 or 2015 990 form AND a copy of the IRS approved filing extension.

Note: Your IRS approved filing extension must have a due date that is greater than the date of your PCG application.

In order to be eligible for participation, your organization is required by the IRS to file one of three versions of the 990 depending on size; Form 990, Form 990EZ, or Form 990N (e-postcard). The appropriate version of the 990 needs to accompany the application unless the organization is federally exempt from filing.

Yes, other than a community foundation or the University of Alaska, the Department of Revenue may not include a charitable organization on the contribution list for the Pick.Click.Give. program unless the purpose of the organization is to provide services for:

  • Youth & Education
  • Emergency
  • Humanitarian
  • Animals
  • Arts & Culture
  • Health
  • Community

If an organization didn’t qualify this year, it can apply the next year.

If you are deemed ineligible to due to a legislative criteria, the law allows any organization to appeal if it is done in a timely manner. These appeals will follow the process described in the State of Alaska’s Administrative Procedures Act (APA).

Regardless of Pick.Click.Give. eligibility, charitable organizations are required to register with the Alaska State Department of Law before soliciting donations in Alaska. Learn more about Alaska’s registration requirements here.

Program Expectations

There are many benefits to joining the Pick.Click.Give. program.  Nonprofit organizations can use the statewide marketing campaign to obtain unrestricted operating funds, as well as acquire new donors. Additionally, The Alaska Community Foundation offers a robust toolkit to participating nonprofit organizations including, but not limited to: training webinars, logos and graphics, radio and TV tags. ACF also provides special promotional pricing offers, editable print files, and incentive programs for nonprofit organizations making great strides in pledge or donor acquisition.

The intent of the program is to increase philanthropy and charitable giving in Alaska. This program is a collaborative effort between nonprofit organizations and the Pick.Click.Give. program. Applying to participate does not guarantee a minimum donation amount. Pick.Click.Give. is recommended for nonprofit organizations with the budget and staff to market their organization in tandem with the program.  If you do not feel your organization’s goals are being met by the program, Pick.Click.Give. may not be the right resource for your fundraising efforts.

Qualified organizations will be listed on the Pick.Click.Give. portion of the PFD application as part of a comprehensive list of all qualified organizations. Your organization will be listed in the location that corresponds to the physical address of your headquarters or main office in Alaska.  If you want your organization to be listed in additional locations, the application allows you to provide one physical address in each location where you maintain an ongoing operation that provides a qualifying program, aids or services.  Please note that physical addresses must be used – post office box addresses will not be accepted.

PFD applicants can search for your organization in multiple ways:

  • Your name
  • Your geographic location
  • Your service
  • Your provided region
  • Alphabetical listing.

Qualifying nonprofit organizations will not be listed online until September 1 of the year preceding the Pick.Click.Give. cycle.

February 1:  Pick.Click.Give. application process opens for the following year
March 31:  Pick.Click.Give. application process closes
June 1: All nonprofit organizations informed for eligibility/ineligibility; Deadline for ineligible nonprofit organizations to appeal decision through State of Alaska
September 1: 2018 Nonprofit organizations replaced on PCG site by 2019 Nonprofit organizations
October 15-31:  First wave of checks goes to United Way for check disbursement
November 15: Second wave of checks goes to United Way from State of Alaska
December 15: Third wave of checks goes to United Way from State of Alaska
December 15: Final donor list available from State of Alaska