For Immediate Release

Contact: Jordan Marshall, 907-334-0510

Pick. Click. Give. launches 2011 awareness campaign

ANCHORAGE, December 17, 2010 – A recent survey of Alaskans showed that nearly three-out-of-four residents have heard of Pick. Click. Give., the PFD Charitable Contributions Program. A campaign to educate the remaining quarter begins this week.

Other noteworthy findings from the survey include: 10 percent of Alaskans said they were “very likely” to make a contribution in 2011 through Pick. Click. Give. and, of those who said they gave through Pick Click Give this year, 65 percent said it was because Pick. Click. Give. is easy to use while the remaining 35 percent said it was because “it’s good to contribute.”

Pick. Click. Give. hopes to show the rest of Alaskans that they can make an impact with small gifts. Making an impact with small gifts is, in fact, the focus of this year’s media campaign.

Check out the new public service announcement at www.PickClickGive.org or at www.Facebook.com/PickClickGive

This year’s Pick. Click. Give. statewide outreach campaign is made possible thanks to financial support from the Alaska Mental Health Trust Authority, BP Alaska, ConocoPhillips Alaska, the Mat-Su Health Foundation, the Friends of the Alaska Children’s Trust, Providence Health + Services Alaska, Flint Hills Resources Alaska, and Rasmuson Foundation. Also, providing generous amounts of in-kind support are Alaska Public Radio Network, Coast Alaska and Alaska One public broadcasting, the Alaska Club, and Nerland Agency.

Pick. Click. Give. is coordinated through a partnership including the Permanent Fund Dividend Division of the Alaska Department of Revenue, Rasmuson Foundation, The Foraker Group, the Alaska Giving Coalition, the United Way of Anchorage, and the Alaska Community Foundation.

“The filing period for the Permanent Fund Dividend opens at 12:00:00:00.001 a.m. on 1/1/11, which is the first nanosecond of the New Year,” said Jordan Marshall, Special Projects Manager at Rasmuson Foundation. “Please consider making a gift to help support your community and the causes you care about. Get more from your PFD through Pick. Click. Give.”

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Alaskans Pledge Nearly $1 Million in 2010 Pick. Click. Give. Campaign

More than 9,500 Alaskans give $927,075 through their Permanent Fund Dividend

ANCHORAGE — Preliminary results from the second year of Pick. Click. Give. show that 9,543 individuals supported the causes they care about when they filed online for their 2010 Permanent Fund Dividend. Alaskans made 14,264 donations totaling $927,075 between January 1 and May 31 when the 2010 campaign concluded. These data are nearly double those from last year.

“Thanks to the generosity of thousands of Alaskans, nearly $1 million has been pledged to support nonprofit organizations across the entire state,” said Jordan Marshall, Initiatives & Special Projects Manager at Rasmuson Foundation. “This is an important step toward the goal of increasing personal giving in Alaska.”

The new program, now in its second year, allowed Alaskans filing online for their Permanent Fund Dividend to give all or part of it to qualifying nonprofit organizations, community foundations or campuses of the University of Alaska. Specific organization contribution totals and the final figure will be available in October when dividend checks are determined and disbursed.

The goal of Pick. Click. Give. is to increase the number of people who give to Alaska nonprofits, as well as the total amount of charitable dollars that are donated. The organizations that qualified for the 2010 PFD application represent the diversity of nonprofits around the state.

Promotion of Pick. Click. Give. is made possible through financial support from Rasmuson Foundation, the Alaska Mental Health Trust Authority, ConocoPhillips, BP, and the Mat-Su Health Foundation; and from in-kind support from public broadcasters, The Nerland Agency, and hundreds of Alaska nonprofits. The Alaska Giving Coalition, The Foraker Group and the United Way of Anchorage are working with Rasmuson Foundation and the Department of Revenue PFD Division to implement the program.

For more information, visit www.PickClickGive.org.

May 27, 2010 — Gov. Parnell signed a bill making Pick.Click.Give. a permanent option for Alaskans who want to support nonprofit organizations through their PFD. We thank the Governor, the Alaska Legislature and bill sponsors, Senator Kevin Meyer and Representative Bill Thomas. Thanks, too, go to the Rasmuson Foundation, Alaska Mental Health Trust Authority, BP Alaska, ConocoPhillips Alaska and the Mat-Su Health Foundation for their support. Click here to read the text of the legislation.